“To succeed with high-end replacement windows, we needed more than a ‘me too’ product. Truth was extremely responsive to our requirements, promptly giving us several lock options. Now we have a product that exceeds customer expectations.”
-Mike Ohlin, Corporate Purchasing Director, MI Windows and Doors

Truth’s Responsive Service
Sees MI Through to New Market

Problem.
Already a key player in new construction, MI Windows and Doors was ready to make its mark in the replacement market. They needed a unique, stylish window sash lock that would differentiate their product from competitors. But they also needed to work within existing design and engineering parameters.

Solution.
Truth Hardware responded quickly with several custom designs reflecting customers’ requests. These concepts culminated with a sleek, elegant, upscale lock that merged design and function while distinguishing MI in the marketplace. The new lock was easily incorporated into MI’s engineering, size and cost requirements.

Result.
MI now has a distinct look and unmatched quality that its customers demand. Truth’s custom lock is helping to boost sales, expand the dealer base and improve customer satisfaction.

Speed, style and substance from a more responsive hardware supplier. Truth Hardware. Better from every perspective.

 

 

Truth Hardware - Better from every perspective (tm)

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